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    18+Gamble responsibly

    William Hill Review 2026

    Updated and fact-checked on by the Legal Betting Reviews editorial team

    Our score
    8.8/10
    Licensed in
    Founded
    1934
    Operator
    evoke plc

    Licensed in United Kingdom and Italy. Offers and sign-up links for each country are listed below.

    Where it's legalCompare

    Summary

    William Hill is one of Britain's oldest bookmakers, with deep horse racing and football markets and a strong in-play offering.

    Pros

    • Founded in 1934, one of the UK's best-known bookmakers
    • Deep horse racing and football markets
    • Strong in-play betting

    Cons

    • App is less modern than newer rivals
    • Welcome offer is smaller than some competitors

    Licences

    • UK Gambling Commission (account 39225)
    • ADM remote-gaming concession GAD 16044 (William Hill Malta Plc)

    William Hill features

    Basic facts

    Operator
    evoke plc
    Founded
    1934
    Primary focus
    Sports betting
    Licensed in
    United Kingdom, Italy
    Live betting
    Yes
    Live streaming
    Yes
    Cash out
    Yes
    Bet builder
    Yes
    iOS app
    Yes
    Android app
    Yes
    Esports
    Wide coverage

    Sports

    • FootballExcellent
    • CricketExcellent
    • Horse racingExcellent
    • TennisWide coverage
    • BasketballWide coverage
    • Ice hockeyWide coverage
    • American footballWide coverage
    • UFC & boxingWide coverage
    • RugbyWide coverage

    Payment methods

    • Visa
    • Mastercard
    • Apple Pay
    • Google Pay
    • PayPal
    • Paysafecard
    • Bank transfer
    • PostePay
    • Skrill
    • Neteller

    Available methods and limits depend on the country.

    Responsible gambling tools

    Deposit limits
    Yes
    Loss limits
    Not confirmed
    Wager limits
    Not confirmed
    Session time limits
    Not confirmed
    Reality checks
    Yes
    Time-out (cool-off)
    Yes
    Self-exclusion
    Yes
    National self-exclusion scheme
    Yes
    Activity statements
    Yes

    Products can vary slightly between licences. “In some countries” means a feature is available under some of William Hill's licences but not all.

    William Hill ratings

    Overall rating

    8.8/10

    Very good

    Bonuses & promos

    8.6
    8.6 out of 10

    Value and fairness of the welcome offer and ongoing promotions.

    Odds & pricing

    8.8
    8.8 out of 10

    How competitive prices are on popular markets.

    Mobile app

    8.7
    8.7 out of 10

    Speed, stability and features of the iOS and Android apps.

    Betting markets

    9.1
    9.1 out of 10

    Range of sports, leagues and bet types.

    Payout speed

    8.9
    8.9 out of 10

    How quickly and reliably winnings are paid out.

    Customer support

    8.8
    8.8 out of 10

    Availability and quality of customer service.

    Responsible gambling

    8.1
    8.1 out of 10

    Limits, time-outs, self-exclusion and national schemes on the licensed site.

    William Hill is only legal where it holds a local licence. You must be physically located in one of these places to bet.

    William Hill alternatives

    How we review sportsbooks

    • Licensed operators only

      Every sportsbook we list holds a licence from the regulator in each country where we show it.

    • Independent ratings

      Scores come from our review criteria. Commercial partnerships never change a rating.

    • Regular updates

      We re-check licences, offers and features and show the date each review was last verified.

    • Affiliate transparency

      We may earn a commission from links on this page, and we label those links as sponsored.

    Read our rating methodology and advertiser disclosure. Spotted something wrong? Let us know.